Portrait of Myrna for UNDO magazine & web
Lottafrutta is a traditional Mexican frutería, located on a high-traffic corner of Auburn Avenue in Atlanta. Myrna Perez, Lottafrutta’s founder and owner, opened the first of three Lottafrutta locations in 2009, and is poised to expand her fruit-based empire in the coming months. Along with her skilled staff, each decked out in “fruitologists” scrubs, Myrna has created a sanctuary for fruit lovers, whether you’re a tropical fruit novice or an extra from Fruit Hunters.
Excerpt written by Kristy Gomez of Soap Goods Creative